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The Four Types of Clients

Published June 22, 2018 by Maryanne
The Four Types of Clients You'll Encounter

By Maryanne Christiano-Mistretta

This article originally appeared in the Verona Patch online on March 20, 2013. 

Bending over backward to keep each and every client is the biggest mistake small business owners make.

When you run your own business, having more clients doesn’t always mean more profit. In fact, some clients can be so detrimental to your business having them onboard can make you lose business.

The key to running a successful home based business is identifying which clients to keep and which to pass on. There is nothing wrong with having a “pecking order” when running your own business, putting the more desirable clients at the top.

  1. High Profit/Low Maintenance. These are obviously the clients you want to keep because they pay well and are easy to work with. In other words, a small business owner’s dream! They are organized. They are easy to communicate with. They pay on time. They utilize your talents to the best ability. There is a mutual trust and respect. They may even give you a Christmas present or bonus! If you can develop a great relationship with these clients and keep them, you are so ahead of the game as you’ll be making money almost effortlessly.
  2. High Profit/High Maintenance. Whether you choose to keep these clients or not is up to you. The high profit/high maintenance client may drive you up a wall. There may be drama, unexpected phone calls when you’re on the beach vacationing, a ton of stress, disorganization and so forth. But the pay will be well worth it. To me, high maintenance can be amusing if you keep your sense of humor. Unless high maintenance goes too far by crossing the line of respect, eating up all your spare time, making you cry or reach for a glass of vodka after working with such clients, I say “go for it.” After all, sometimes big money comes with a small price.
  3. Low Profit/Low Maintenance. Sometimes a client may come along who doesn’t have a large budget or is asking for a task that doesn’t require too much skill or effort so the pay is lower than usual. But I say to keep these clients on board because it’s easy income. And you never know when you’re going to hit a slow period. Also note that sometimes a low profit/low maintenance client can eventually become a high profit/low maintenance client. That happened to me a few times. I did such a great job at a low profit level, a client willingly increased my rate!
  4. Low Profit/High Maintenance. I’m not afraid to say these clients are the worst and should definitely not to be kept. They will expect you to jump through hoops while paying you peanuts. There will always be stress, tension, misunderstandings, frustration and possibly tears. The hours will add up and you’ll have nothing to show for it but aggravation. You may find yourself passing up work from other clients because you are so wrapped up in this nightmare of a project, which isn’t fair to you, your other clients or your business. Just say “no” and move on.

By immediately recognizing a low profit/high maintenance client you can let him or her down easily by saying that you are currently over-booked and can’t take on a new client at this time.

Or just be honest and tell them their rate is too low. But try to keep the working relationship positive, as you never know what can change in the future.

Maryanne Christiano-Mistretta is the proprietor of Pear Tree Enterprises (https://peartreeenterprises.wordpress.com/). She’s an award-winning journalist, book editor, ghost writer, blogger and more. She can be reached at: maryannechristiano@gmail.com or call 908-276-1514.

Too Busy

Published January 4, 2017 by Maryanne

busy-2

Last night I was reading my old diaries from 1993. I was only 29-years-old and really loving my life. At that time I was living in a beautiful world people can’t even imagine today. Even as a very good-looking young woman, I had my dateless, lonely nights. The difference was, if you had the blues back then you could count on a phone call from at least five friends in one night! So being sad was not an option.

Today, other than my husband who I could always count on, I can’t imagine conversing with any of my friends without first making an appointment to speak with them. People are always so “busy.” Picking up the phone is no longer an option. So, I just cry instead.

The first of the year usually means new beginnings. As someone who is self-employed, this is usually the time when my business takes off. People always come to me for ghost writing, book editing, and public speaking engagements because they know they can count on me. There’s an old saying, “If you need something done, ask the busiest person you know because he/she will get it done for you.”

That said, I have to question everyone else’s version of “busy.” Because even when my version of “busy” gets so crazy, I’m glued to my desk for hours without getting up for a drink or to go to the bathroom, I ALWAYS sincerely answer an email from a friend who is in need.

This week started out as one of those busy weeks. Then one person cancelled an appointment — at the last minute. So not cool. And another just totally stood me up — no email, no phone call, no explanation.

I was heartbroken for being slighted. This is not the way I do business. This is not how I’d treat somebody. For all the technology we have in this day and age, this should not be. In this modern world, no one can be too busy to type three simple words in an email: “Can we reschedule?” And, I might add, at an appropriate time, not at the last minute unless someone very close to you died. Even so, I think back to when my father-in-law, who sometimes lived with us, passed away three months ago … I still was able to conduct business in a professional manner. And I still listened to problems from friends who needed a friend. Is it so much to ask the same in return?

It is not narcissistic to expect to be treated with respect. My time is just as important as anyone else’s. But here I am, crying my eyes out in the middle of the day, waiting patiently for my husband to get home so I can cry on his shoulder.

It is far from being “unprofessional” when you are disappointed by how so-called professionals treat you. There really needs to be a book on manners in this day and age. What happened to the Miss Manners column that ran in newspapers on a daily basis? Oh, I know, no one reads newspapers anymore.

No one does a lot of things anymore that they should. It’s a sad world we live in. A world without manners. A world without consideration. A world where people do whatever they please as long as it suits them.

And nothing can be done about it either. Just wait for the good karma you’ve been owed … so then things will turn around … and you’ll get everything you’ve ever deserved … because you already have a lot of it … Like a husband who truly adores and loves you. Because you were never “too busy” to find someone you adore and love.

So, hooray for demystifying the “too busy” myth! For those who are “too busy” will never seep the rewards that come from making time.

Maryanne Christiano-Mistretta is an award-winning writer and a public speaker. Contact her at: maryannechristiano@gmail.com