book editing

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The Four Types of Clients

Published June 22, 2018 by Maryanne
The Four Types of Clients You'll Encounter

By Maryanne Christiano-Mistretta

This article originally appeared in the Verona Patch online on March 20, 2013. 

Bending over backward to keep each and every client is the biggest mistake small business owners make.

When you run your own business, having more clients doesn’t always mean more profit. In fact, some clients can be so detrimental to your business having them onboard can make you lose business.

The key to running a successful home based business is identifying which clients to keep and which to pass on. There is nothing wrong with having a “pecking order” when running your own business, putting the more desirable clients at the top.

  1. High Profit/Low Maintenance. These are obviously the clients you want to keep because they pay well and are easy to work with. In other words, a small business owner’s dream! They are organized. They are easy to communicate with. They pay on time. They utilize your talents to the best ability. There is a mutual trust and respect. They may even give you a Christmas present or bonus! If you can develop a great relationship with these clients and keep them, you are so ahead of the game as you’ll be making money almost effortlessly.
  2. High Profit/High Maintenance. Whether you choose to keep these clients or not is up to you. The high profit/high maintenance client may drive you up a wall. There may be drama, unexpected phone calls when you’re on the beach vacationing, a ton of stress, disorganization and so forth. But the pay will be well worth it. To me, high maintenance can be amusing if you keep your sense of humor. Unless high maintenance goes too far by crossing the line of respect, eating up all your spare time, making you cry or reach for a glass of vodka after working with such clients, I say “go for it.” After all, sometimes big money comes with a small price.
  3. Low Profit/Low Maintenance. Sometimes a client may come along who doesn’t have a large budget or is asking for a task that doesn’t require too much skill or effort so the pay is lower than usual. But I say to keep these clients on board because it’s easy income. And you never know when you’re going to hit a slow period. Also note that sometimes a low profit/low maintenance client can eventually become a high profit/low maintenance client. That happened to me a few times. I did such a great job at a low profit level, a client willingly increased my rate!
  4. Low Profit/High Maintenance. I’m not afraid to say these clients are the worst and should definitely not to be kept. They will expect you to jump through hoops while paying you peanuts. There will always be stress, tension, misunderstandings, frustration and possibly tears. The hours will add up and you’ll have nothing to show for it but aggravation. You may find yourself passing up work from other clients because you are so wrapped up in this nightmare of a project, which isn’t fair to you, your other clients or your business. Just say “no” and move on.

By immediately recognizing a low profit/high maintenance client you can let him or her down easily by saying that you are currently over-booked and can’t take on a new client at this time.

Or just be honest and tell them their rate is too low. But try to keep the working relationship positive, as you never know what can change in the future.

Maryanne Christiano-Mistretta is the proprietor of Pear Tree Enterprises (https://peartreeenterprises.wordpress.com/). She’s an award-winning journalist, book editor, ghost writer, blogger and more. She can be reached at: maryannechristiano@gmail.com or call 908-276-1514.

Mention in Florham Park Eagle for Helping Senior Couple Write Book

Published March 22, 2016 by Maryanne

SAM_9246Maryanne Christiano-Mistretta with Domenic and Antoinette Lombardi

Last year I helped Domenic and Antoinette Lombardi write and publish their book “200 Letters, 62 Years and a War” which was their love story. Soon after they started dating, Domenic went to serve in the Korean War. During that time, he wrote Antoinette 200 love letters. The couple recently celebrated their 62nd anniversary.

I sat with them as they told me their story and I ferreted through 200 love letters Domenic wrote Antoinette, as well as his diaries. The book was published by Next Century Publishing last year, followed by their book release party, which I blogged about: https://maryannemistretta.wordpress.com/2015/11/23/book-party-for-antoinette-and-domenic-lombardi/

On March 17, 2016, the Florham Park Eagle published their story in print and online. I’m honored and humbled that Domenic and Antoinette gave me such a generous mention: http://www.newjerseyhills.com/florham_park_eagle/news/florham-park-couple-s-book-tells-love-story-amid-korean/article_ca1c2158-4ed1-5328-9ec1-55401512b5d1.html

Maryanne Christiano-Mistretta has been helping clients write (and publish) their books since 2008. In addition to Domenic and Antoinette Lombardi, her clients include Clerks actor, Scott Schiaffo and soap opera writer, Scarlet Cassadine, to name a few. She can be reached at: maryannechristiano@gmail.com

Celebrate Small Business Saturday!

Published November 29, 2014 by Maryanne

SAM_6393Me having fun before one of my lectures!

Happy Small Business Saturday!

I’m pleased to say I’ve had my business Pear Tree Enterprises (www.peartreeenterprises.com) since 2008. I’ve helped many people edit their books and help them get published and I’ve published my own book too earlier this year. I also present many lectures in libraries and assisted living facilities and other odd jobs. Occasionally I enjoy working as an extra too.

Contact me for: book editing, proofreading, public speaking events, extra roles, typing, etc.

Support a small business today!

Pear Tree Holiday Party

Published November 8, 2014 by Maryanne

SAM_6337Standing: Maryanne, Orest Pelechaty, Sue Pelechaty

Seated: Gerard & Diane Barros

Near the end of every year, since I’ve been self-employed (www.peartreeenterprises.com), I like to have a holiday celebration dining with clients I’ve worked during that year. This year I chose to meet at Huntley Taverne (http://www.thehuntleytaverne.com/) where the food is local and seasonal, and service — spectacular! I had the mixed greens salad with: grilled Goffle Road Farm lemon marinated chicken breast.

Gerard and Diane Barros (http://www.barrosmusic.com/) have been on board with Pear Tree a little over a year. They use my marketing services as I get them gigs at assisted living facilities and libraries. It’s been a great experience working with this talented duo. I love when I have the opportunity to see them perform live.

Orest Pelechaty (http://www.healandrenew.com/) is a fairly new client. I’m also doing some marketing for him, getting him public speaking engagements in libraries and other venues. His health lectures are not to be missed as they are informative and fun. Orest is also my acupuncturist. I always look forward to our sessions because I know I’ll not only feel better but have a good laugh!

Dr. Pelechaty’s wife, Sue (http://www.susanpelechaty.com/) is taking me under her wing and teaching me about Young Living Oils. I plan to make these amazing oils part of the Pear Tree business in 2015, if not sooner. I’ve used a few of these healing oils and they are truly magical. Sue is not only extremely professional and competent but a very sweet person who I look forward to working with.

Angel Valentean (http://www.amazon.com/Angel-Valentean/e/B00AB1BM9G) stopped in too, to say hello. Two years ago I edited Angel’s book. Now I’ll be helping him with a variety of things such as blogging, marketing and more. This man is doing amazing things and I am excited to be working together again.

For 2015, I am guiding my business in a more spiritual direction, more about giving back to the community and working for what is best for all.

Pear Tree is available for the following: book editing, proofreading, ghost writing and typing. I also do public speaking events at libraries, schools, assistant living facilities, women’s clubs, Jewish community centers, etc. For a list of lectures available, please visit my website at: (www.peartreeenterprises.com). Or contact me for any other topics you are interested in. I’ll let you know if I can make it happen for your event!

NOTE: At this time, there are no time slots available for marketing. (But you can always check back!)

If you are interested using the services of Pear Tree, please contact Maryanne at: maryannechristiano@gmail.com

S.C. Miotto Release Party “Diamond Love”

Published June 8, 2014 by Maryanne

SAM_4810S.C. Miotto and daughter Leah, and Me

Today was the release of “Diamond Love” by S.C. Miotto, available on Amazon: http://www.amazon.com/Diamond-Love-Moonstone-Dreams-Miotto-ebook/dp/B00KPJEI9K

It was an honor and pleasure to work closely with Stefanie Claire again, editing her second book.

The party was held today at Whiskey Cafe in Lyndhurst, New Jersey — with vendors indoors and a giant antique flea market outdoors.

I had so much fun being a vendor there, selling my book, “On the Guest List: Adventures of a Music Journalist” and making new contacts for other possible book editing projects.

SAM_4811Let’s go!

SAM_4807My husband Dennis scored an old copy of Creepy!

Dennis found some great finds outside — a copy of Creepy, a Peter Max chalk board, and other goodies!

SAM_4804With Wendy Basile (seated) of DecoTrash and Cherie Hums

Great getting to meet Wendy and seeing Cherie again. I’m a fan of DecoTrash — I’m now the proud owner of three cuffs! And plan on getting more! Check out the goodies here: https://twitter.com/decotrash

SAM_4818I love this little fox statuette Dennis found for me.

SAM_4821Enjoying great conversation with Joy

SAM_4825

On the Guest List can be purchased on Amazon: http://www.amazon.com/gp/product/162903908X

SAM_4827I love it!

Moonstone Dreams by S. C. Miotto

Published July 18, 2013 by Maryanne

Moonstone DreamsCover image by Cerica Photography

Back in March, I began an amazing journey with S. C. Miotto.

I was hired to edit and help ghost write her book, “Moonstone Dreams,” the fictitious adventures of Victoria Carlisle, a 32-year-old woman who seems to have it all, a rich husband, a mansion, a family and drop dead gorgeous good looks. But no one knows the heartbreak she is going through with her distant, abusive husband, Frank.

Enter Collin. A sexy younger stud who adores her. Will Victoria leave her wealthy life behind for someone who seems like the guy of her dreams? And what happens when yet another potential suitor appears from practically out of nowhere? Victoria has options. Which one will she choose? And at what price? With so many twists and turns, “Moonstone” leaves the reader begging for more, more more!

A perfect summer read … or perhaps a read for life!

Within a few months, S.C. (Stefanie) worked her butt off and sent me chapters as she went along. Forty chapters and almost 400 pages later, her book was published and is now moving up in sales on the Amazon charts!

Yesterday, for the first time ever, I got to meet Stefanie in person and have lunch together. We choose Greek Delights in Montclair.

Stefanie is wonderful! Classy, young, driven and talented. And definitely an inspiration.

It was so cool chatting about work and personal things. She autographed my copy and a copy I purchased for my mother.

After we walked each other to our cars, I went on with my day.

When I got home, I flipped through the book (still in shock over how much work we did together, and how gorgeous the book looks!) and noticed she thanked me in her acknowledgements.

Maryanne Mistretta — I saved the best for last! I am truly blessed to have found you and I can’t wait for our future ventures. You’re the only person who I can say has a connection to these characters in ways that nobody else besides me does. You envision everything the way I mean for it to be and help me bring it to life. You’re inspirational and a pleasure to work with. You add sprinkles to the ice cream and I don’t care if that’s corny! Thank you times a million!

Of all the people I’ve worked with in my solo career since I started my writing/book editing/marketing business Pear Tree Enterprises, five years ago, this was the most touching dedication I’ve ever had.

As of now, Stefanie is writing her sequel to “Moonstone Dreams” and I’ve edited a little bit of it.

For more info on S.C. Miotto and her work, visit: https://www.facebook.com/scmiotto

To purchase Moonstone Dreams on Amazon, go here: http://www.amazon.com/Moonstone-Dreams-S-C-Miotto/dp/0615814123

Another Satisified Customer!

Published April 19, 2013 by Maryanne

testimonialsNothing makes me happier than ending the week on a HIGH note!

This week I edited a business book and just met with the client who wrote it.  He was very pleased with my work and said I’ll be hearing from him again for his next book.

So, we interrupt your regular blog reading for just another shameless plug for my home-based business, Pear Tree Enterprises (http://www.peartreeenterprises.com/) in business since August 2008 – writing, editing and managing senior entertainers.

Anyone need an editor or proofreader? I am fast, giving you the most bang for your buck. Free phone consultations; and the first chapter is always FREE! And if we work together you get to be in my newsletter free of charge. Can’t beat that!

And if all that ain’t cool enough, you also get invited to the end of the year Pear Tree luncheon if you are in the area. All my clients get to meet each other and enjoy a nice meal together at a healthy restaurant (but delicious enough for junk food junkies to enjoy).

Come, be my client and be a part of the Pear Tree fun and professionalism!

I’m dependable and gossip free!

Email me: maryannechristiano@gmail.com

Rates are reasonable!