spiritual marketing

All posts tagged spiritual marketing

Soft Sell

Published March 25, 2015 by Maryanne

maryanne backMaryanne, 2011, photo by Darlene Foster

I was very happy going to my accountant yesterday. Not because I’m happy to pay taxes, but because I was able to share with him that my business is finally exactly the way I want it: author, journalist, book editor and public speaker.

Marketing was always in the mix, but I always hated it, though it was a lot of fun at times, especially when I scored. However, I’m so relieved that at this point in my life, the only person I’m promoting is myself (subtly).

When people say “no” I take it as a “no.” No means no, not maybe. No means moving on to the next person. Maybe means the same. I don’t harass people until they say “yes.”

And what is really cool about this method is that out of the blue, people contact me to speak or to write articles or to use my services. People find me via word of mouth, from my lectures or from my website. It’s the greatest feeling in the world when people come to you without you even trying.

I call this “spiritual marketing.”

Not too long ago, November of last year, I became a distributor of Young Living Oils. The person who got me on board makes a ton of money selling these oils. I hopped on board, not for the money — because face it, if making money is your ultimate goal, there are a ton of things you can do to make money — but because I believe in the product.

As a Young Living person I was taught the tools — to promote on Face Book, to have parties, to learn about the oils, to share with EVERYONE you know, etc.

I did none of that.

I got people on board, organically and honestly. By simply sharing what I loved about the oils when (AND IF!) they came up in conversation. One friend who came on board said she did so because I “wasn’t pushy.”

The words “Young Living” have a bad reputation. Some say it’s cult-like. Some use the oils and believe they are the end-all. Me, I love the oils very much and use them every day. I enjoy them. And I want to share them with those who can also benefit. And like every other good thing in my life — that is the end of it. Young Living Oils are a part of my life, not MY LIFE. I love Young Living Oils, but I am not of that cult. I’m merely in the corner, not in the spotlight and certainly not losing my religion.

Even if I made all the money in the world selling Young Living Oils, it would not stop me from doing other things I love like writing books and public speaking. I don’t see Young Living Oils as the “retirement plan” many say it is. Selling oils is just not creative enough to make me happy. (Though the creative health aspect of it excites me which is why I am so into it!)

My point is, some people get through life by being a hard sell. And that is not me. While my personality is pretty dynamic, I’m not a pushy person. I’m a live and let live type. All I have in life came to me in a natural way: My husband, my cats, my friendships, my career …

I’m not saying I’m a slacker. No, not by any means. But via the Law of Attraction, I ALLOW good things into my life. I do not FORCE them.

And guess what? I’m doing really, really good by this holistic method.

We live in a society where everyone wants everything fast. Women push men into relationships and marriage. People don’t climb the corporate ladder anymore, they sprint up skipping many great steps along the way. I have to say, as successful as some of these people are, I kind of feel sorry for some of them.

There’s a beauty in going slow and waiting for the all goodness in the world. I wish more people would see that. By being a late bloomer and taking my time, I think I enjoy my life more than those who whiz through it. I do take big chances though. I’ve left jobs without another lined up. Same with boyfriends when I was single. But that all falls into the category of not forcing things to happen.

I remember, back when I was 12, I dug a catchy hook in an Al Stewart song, “Nothing that’s forced can ever be right, if it doesn’t come naturally leave it.”

I took those lyrics to heart and still do. From dating boys to job hunts to finally running my business and being an amazing wife, kitty mom and friend … nothing should ever be hard or forced. Just enjoy your life and all you do — that is when the good fortune comes, when you’re relaxed about it.

Evolving Spiritually in Business

Published November 16, 2014 by Maryanne

SAM_6364Cherry Hill, New Jersey

(photo by Maryanne Christiano-Mistretta)

When the Universe is Perfectly Aligned

On Saturday I had the experience of being an extra in a commercial for a new health product. The shoot was on location in gorgeous Cherry Hill, New Jersey. This scenario is nothing usual for me as I’m always finding cool, creative work. I’ve been self-employed since 2008 (www.peartreeenterprises.com) and the best part of it is being able to work with the most amazing people doing things I love.

Saturday was one of many perfect fits. The acting cast and film crew were absolutely spectacular! Everyone was nice, professional and easy to work with. Our team was so together we finished an hour and a half earlier than was excepted!

When I got home, I raved to my husband about how cool everyone was and what a great time I had. Like many other instances I’ve had since being self-employed, what happened on Saturday was way too much fun to be called work. From a spiritual standpoint, when you’re in the right place things are so easy you wonder if you’re dreaming!

Ch-Ch-Ch-Ch-Changes!

Of course in business, even being self-employed, things aren’t always perfect. We know that. And of course you roll with the punches. However, when things get so hard you’re in tears, that’s a major sign that things need to change. A friend once said, “The universe doesn’t always speak softly, sometimes it shouts.”

For example, if you’re not getting along with your co-workers it means a lot more than not fitting in. Do you feel overworked, underpaid and/or not appreciated? Do you have more bad days than good? Do you hate getting up in the morning? These are major signs that you’re in the wrong place and should make a change.

How do I know? I’ve been there, many times over. Even being self-employed and loving what you do, it’s not unusual to get hooked up with the wrong clients — or outgrow clients you’ve been with for some time. Perhaps your business has outgrown what some clients are still paying you. While money isn’t everything, let’s be realistic, taking two hours out of your day to appease a client who is paying a low hourly fee is not helping your business grow.

Suppose you’ve grown as a person and now you cringe at a client’s misogynist comments you once found funny. Or maybe a client never gave you mutual respect from day one and never will. The more you hang on, the more you go backwards, over-analyzing situations and figuring out how to make it work. Frustration leads you to secretly wish certain clients didn’t need your services anymore. Unfortunately you can’t wish bad clients away. You have to do the dirty work to get from Point A to Point B.

Spiritual Evolution in Business

One of the first signs your business is evolving spiritually is when you realize there is definitely more to life than profits and business. It’s about treating your clients (and having them treat you) in a responsible, caring way. It’s more than a cash cow. It’s talking to others with respect and creating a “family” vibe.

It’s always awkward when I feel like “just a number” to a client. Brief “all business” emails weird me out, especially the single word “okay” as a response. Ew … just ew!

As a sensitive — no, make that hyper-sensitive — person, running my business in a sweet, caring manner, for the good of all, is very important. I like to get up in the morning and feel like I have a purpose in life, not just thinking about the money I am making. I want my clients to feel comfortable with me and know that I am on their team.

Each morning I say a prayer to bless the day with the highest good for all involved. And then when you put the trust in the universe, you can sit back and watch the magic happen. Because it always does. When you operate your business from a spiritual standpoint, you can kiss good-bye excess marketing on Face Book and stressing yourself out seeking clients. Because good things ALWAYS happen to good people! And oftentimes effortlessly.