Is it business or monkey business?
During my years as a journalist, people contacted me to publicize themselves. (Or just for a great story in general). It was a dream come true writing about bands (both famous and up and coming). I shared the story many times about how I interviewed The Jonas Brothers before they were a household name. Those years were an amazing run in my life.
Then I started getting into writing books. And public speaking.
All of a sudden, publicists were coming out of the woodwork wanting to make me a “star.” Five years later, none of them impressed me.
Finding a good manager/publicist is like figuring out who to give your virginity too. It may take a long time. It may not happen at all. But whatever the case, don’t just give money to anyone.
I didn’t settle for love and ended up with a very happy marriage. So, why should I settle for a publicist/manager? In the end, I want it all — including a dream publicist/manager!
My goal in finding one would be:
- Someone who doesn’t lead with money. When someone (like the last scam artist) suggested that I create a Go Fund Me page in order to use her $7K per month services, I ripped her. I told her, if I was interested, I’d pay CASH in PAYPAL. And that Go Fund Me pages are to support those in real need, like people with cancer or hurt animals … Not publicists. Her plea of desperation for money was a major red flag. She spoke about money before she spoke about what she could do for me. Our phone consult lasted a mere five minutes while she put me on hold several times to talk to her friends at the restaurant. How can you ask for money when you barely spoke to someone? She didn’t even purchase one of my books, so how could she promote me? SCAM ARTIST ALERT! Another one said he could get me to warm up for Tony Robbins if I paid him $50K. He said Tony Robbins always wants him to be his opening motivational speaker act, but he’s too busy with his own stuff. I researched, and asked around. Nothing told me there was any truth in this man working with Tony Robbins.
- Someone who believes in me. Several years ago I exhausted myself interviewing potential managers. During one interview, a retired guy said, “Are you any good?” I ended the interview quickly. Why? Because he didn’t do his homework before the interview. If he read my newsletters and saw that I was consistently working for myself since 2009, he’d KNOW I was good. To me, being at the top and not lasting isn’t a good thing. But being somewhere in the middle and having longevity IS! I interviewed a woman who was putting me down while wanting the job. It reminded me of the “Sex and the City” movie when Carrie Bradshaw is interviewing potential assistants and asks, “So, why do you want this job?” It’s mind-blowing that people would want to work for you, but don’t get you. It makes no sense and is sure to go nowhere fast.
- Someone with a great track record. Yes, I know a few people like this. They are so good they don’t have time to work with me — yet! I say YET in high hopes that someday these women/men may have a window of opportunity for me. This could be another pipe dream–kind of like how some women wait for their dream guy to divorce his beautiful wife. But when you have in mind something special, it will manifest. It always does. Just don’t force it.
The thing is, when it comes to publicity, just like anything else that is good, stable, and successful, I say, do not rush your muse. Cherish your precious creative talents like you would your body and soul. Do not give them up to just anybody.
What you have is a GIFT from God and the Universe. Slow and steady is the key. Overnight success is not a real thing.
Maryanne Christiano-Mistretta can be reached at: firstname.lastname@example.org.
She is available for blogging, ghost writing, writing, and motivational speaking engagements. She is the author of the following books:
“Be (Extra)Ordinary: Ten Ways to Become Your Own Hero” will be available October 2019. To pre-order, go here: https://kicamprojects.com/shop/be-extraordinary/
“I Don’t Want to Be Like You” is available on Amazon. To get your copy, go here: https://www.amazon.com/Dont-Want-Be-Like-You/dp/1726273261